Pepero Day is similar to Valentine's Day and is named after the Korean snack 'Pepero' (pepero's are chocolate dipped sticks of bread or biscuit...yumyum!):
It's held on November 11, since the date "11/11" looks like four sticks of Pepero (*ummm...what about a biltong day back in South Africa???*) It is mostly young people and couples who exchange Pepero sticks, other and other 'romantic gifts' Lotte (one of the largest food and shopping groups here in South Korea...even with its own designer Department Stores and cinemas) denies starting the holiday and instead states that they noticed a bump in Pepero sales around November 11th and after continued popularity they decided to then encourage the holiday with special gift boxes and other promotions. Hmmm ya right Lotte! Especially as they makes 55% of their yearly sales in November!
According to one story, Pepero Day was started in 1994 by students at a girls' middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero". Sweet :)
While every other Teacher we know was showered with yummy chocolate snacks,. I had a measly 3 little sticks sitting on my desk when I got to school...but hey who's counting :)